The variety of Blaufrankisch is widely spread in two wine-growing regions (Podravje, Posavje) and in five wine-growing districts (Štajerska Slovenija, Prekmurje, Bizeljsko-Sremiška, Dolenjska and Bela krajina). It is a variety that can deliver high-quality wine and is known to be the leader in quality among all red varieties in all listed districts. It is characterised by a high content of antioxidants, especially resveratrol. Resveratrol lowers the overall cholesterol level and increases the beneficial high lipoprotein density (HDL) that protects the heart. At the same time, it also prevents cancer; therefore, moderate consumption of Blaufrankisch is particularly recommended.
Blaufrankisch is an integral part of the Cviček wine which created a significant visibility in the Slovenian territory in the 90's and acquired the PTP label (recognized traditional denomination) in 2001. Moreover, the Blue Franconian represents an important part of the composition of the Metliška Črnina PTP and the Red Bizeljčan PTP wines. As a stand-alone wine, however, the Blaufrankisch has exceptional potential for development and visibility, which is to some extent unused. Therefore, our wine festival is devoted to Blaufrankisch.
- Increasing the extent, distribution and quality of the Blaufrankisch wine production, and increasing the knowledge and quality of the cultivation of the Blaufrankisch wine (Education of growers and promotion of increasing production quality);
- Increasing the visibility and use of the Blaufrankisch wine in Posavje and beyond the borders of Posavje;
- Establishment of a sustainable local supply of local catering providers – to encourage the establishment of a system from the grower to the provider (promoting the use of Blaufrankisch in the local, regional and also national cuisine and catering);
- Increasing the visibility and attendance of the Blaufrankisch Festival by producers and visitors as a reflection of the increased recognition and significance of the Blaufrankisch wine (General promotion and raising awareness of the (especially curing) characteristics of the Blaufrankisch wine at the local, regional and European levels, mainly through the Blaufrankisch Wine Festival).